3 agencies pitch Golden Grahams

McCarthy, Michael; Jensen, Trevor
August 1997
Adweek Southeast Edition;08/25/97, Vol. 18 Issue 34, p28
Trade Publication
Reports on the General Mills Inc. roster agencies that are competing for the Golden Grahams cereal account handled by Campbell Mithun Esty (CME) in Minneapolis, Minnesota. Worth of the account; CME's defense of the account against DDB Needham Chicago and Saatchi & Saatchi Advertising; Search for an effective creative approach on the Golden Grahams business.


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