TITLE

MSNBC's $2M ad blitz

PUB. DATE
September 1997
SOURCE
Adweek Midwest Edition;09/01/97, Vol. 38 Issue 35, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on MSNBC's spending of almost two million dollars on an advertising campaign that includes ten million impressions on PointCast, Yahoo! and Disney's Family.com.
ACCESSION #
9709152855

 

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