TITLE

Buick: Key is attitude, not age

AUTHOR(S)
Jewett, Dale
PUB. DATE
September 1997
SOURCE
Automotive News;9/1/1997, Vol. 71 Issue 5729, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the changes in the target markets of the Buick automobile. Comments by Buick marketing services manager Karen Ebben; Average age of Buick buyers; Interest by Buick in General Motors' Customer Xpress Delivery program. INSET: New mantra goes after younger buyers..
ACCESSION #
9709140644

 

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