TITLE

No experience required

AUTHOR(S)
Bianchi, Alessandra
PUB. DATE
September 1997
SOURCE
Inc.;Sep97, Vol. 19 Issue 12, p67
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features novice founder Heather Howitt and her company Oregon Chai Inc. The concept as marketing a tea-based beverage in a specialty-coffee market; Financial data on the company; Biographical information on Howitt; The strategy used to market the product; Outlook. INSET: What the experts say..
ACCESSION #
9709043860

 

Related Articles

  • THE FAMILY HOUR. Singer, Thea // Inc.;2000 Inc. 500, Vol. 22 Issue 15, p106 

    Explores how Heather Howitt, chief executive officer of Oregon Chai, a manufacturer and marketer of tea lattes, balances her work and family life. How she takes care of her baby while at work; Way Howitt has balanced her business travels with her family life.

  • TEA FOUNDER BREWS MORE STARTUPS. Bell, Jon // Oregon Business Magazine;Feb2009, Vol. 32 Issue 2, p46 

    The article discusses businesswoman Heather Howitt's involvement in startup businesses. It is stated that she was founder and CEO of Oregon Chai before selling the company to the Kerry Group. Howitt now serves as VP of trail running for The Meriwether Group. Additionally, Howitt has invested...

  • GIVE IT A CHAI!  // Beverage Industry;Feb2002, Vol. 93 Issue 2, p58 

    Focuses on the strategy of Oregon Chai to promote its chai tea in the U.S.

  • Oregon Chai.  // Inc.;Jan2001, Vol. 23 Issue 1, p85 

    Presents information on the company Oregon Chai founded by Heather Howitt. Business model of the company; Sales for 1998 and 1999; Remarks from Brian Keating, founder of Sage Group International LLC.

  • Oregon Chai launches ready-to-drink tea lattes.  // Packaging Digest;Jan2001, Vol. 38 Issue 1, p33 

    Reports on Oregon Chai's introduction of a line of ready-to-drink, single-serve tea lattes packaged in Tetra Prisma Aseptic from Tetra Pak. Unique shape and metallic properties of the Tetra Prisma.

  • All-Natural Finds a Niche.  // Convenience Store News;12/15/2003, Vol. 39 Issue 15, p18 

    Oregon Chai Inc. introduced its new Ready-to-Drink Chai Tea Lattes to the convenience store channel during the National Association of Convenience Stores Show in Chicago in October. U.S. chai awareness is at an all-time high, with thousands of c-store operators and distributors from across the...

  • Single and available. Toops, Diane // Food Processing (00156523);Feb2004, Vol. 65 Issue 2, p16 

    Introduces the ready-to-drink coffee alternative Chai Tea Latte, produced by Portland, Oregon-based Oregon Chai. Flavors available; Combination of tea, honey, vanilla and spices; Non-use of preservatives and additives.

  • Tea latthe…OREGON CHAI. Lavecchia, Gina // Food Management;Feb2003, Vol. 38 Issue 2, p84 

    Oregon Chai Inc.offers Dry Chai Tea Latte mix, an instant product in the popular chai beverage category. Customers just stir the mix into hot water for a creamy blend of tea, honey, vanilla and spices. Offered in Original and Spiced Original varieties, Dry Chai Tea Latte is made with all-natural...

  • AS MEDICAL, FUNCTIONAL BEVERAGE: HOT TEA'S NEXT STEP. Weisberg, Karen // FoodService Director;11/15/2001, Vol. 14 Issue 11, p66 

    Focuses on the growing medicinal tea market in the United States. Categories of the tea product offerings of Tetley USA Inc.; Target markets of Oregon Chai for its tea products.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics