TITLE

The return of customer loyalty

AUTHOR(S)
Brodsky, Norm
PUB. DATE
September 1997
SOURCE
Inc.;Sep97, Vol. 19 Issue 12, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents the author's method for building customer loyalty. The three steps as being related to customers and stable prices; The expense of acquiring new customers.
ACCESSION #
9709043857

 

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