TITLE

TV ad contest adds 2 `firsts.'

PUB. DATE
August 1997
SOURCE
Automotive News;8/25/1997, Vol. 71 Issue 5728, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the Television Bureau of Advertising is making two changes in its 1998 automotive TV commercial competition. The name as MAX awards; The cash awards for best-of-show winners.
ACCESSION #
9708302340

 

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