TITLE

Little Caesars inflates pizzas, not prices

AUTHOR(S)
Kramer, Louise
PUB. DATE
September 1997
SOURCE
Advertising Age;9/1/1997, Vol. 68 Issue 35, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the advertising campaign of Little Caesars Pizza, which emphasizes the increased size of pizzas without increased prices. The company's image to be a value player in the take-out pizza market; The product change as being permanent.
ACCESSION #
9708302258

Tags: ADVERTISING -- Food;  PIZZA -- Marketing

 

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