TITLE

La-Z-Boy broadens its base

AUTHOR(S)
Gazdik, Tanya
PUB. DATE
August 1997
SOURCE
Adweek Midwest Edition;08/25/97, Vol. 38 Issue 34, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the launching of La-Z-Boy Chair Co.'s national print campaign from W.B. Doner and Co. Allocation for the advertising campaign; Association of the campaign with the company's repositioning programs; Availability of a CD-ROM library for the company's dealers.
ACCESSION #
9708302118

 

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