Using Case Studies for International Business Communication Training

Zhao, Jensen J.
December 1996
Business Communication Quarterly;Dec96, Vol. 59 Issue 4, p11
Academic Journal
Business students must possess the abilities of discovery, problem solving, and collaboration in international and cross-cultural business communication and management when entering a competitive, knowledge-based global economy. This paper describes how the case method can be used in business communication classes to help students develop such important abilities. First, the paper defines the instructional rationale and the case-selection criteria. Then, the paper offers a step-by-step approach using a current international business communication case as an example for case study activities.


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