Burrell jilts Quaker for Kellogg

Jensen, Trevor
August 1997
Adweek Midwest Edition;08/11/97, Vol. 38 Issue 32, p2
Trade Publication
Reports on the opening of Quaker Oats Co.'s review for an African American specialty advertising shop, following the resignation of Burrell Communications in favor of the Kellogg account. Programs previously handled by Burrell; Impetus behind the review; Background on the account.


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