TITLE

Burrell jilts Quaker for Kellogg

AUTHOR(S)
Jensen, Trevor
PUB. DATE
August 1997
SOURCE
Adweek Midwest Edition;08/11/97, Vol. 38 Issue 32, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the opening of Quaker Oats Co.'s review for an African American specialty advertising shop, following the resignation of Burrell Communications in favor of the Kellogg account. Programs previously handled by Burrell; Impetus behind the review; Background on the account.
ACCESSION #
9708255619

 

Related Articles

  • Quaker puts $15M into indulgence-oriented rice cake makeover. Thompson, Stephanie // Brandweek;03/02/98, Vol. 39 Issue 9, p6 

    Reports the advertising campaign of Quaker Oats focused on its Caramel Chocolate Chip and Peanut Butter varieties. Two year declines suffered by the Quaker's Rice Cakes; Information about the television spots.

  • Quaker: Donde Esta Cap'n? Reyes, Sonia // Brandweek;01/24/2000, Vol. 41 Issue 4, p14 

    Focuses on how Quaker Oats change its `Where's the Cap'n?' promotion to suit its Hispanic consumers. Information on the contest conducted by the company; Features of the television spot created for the promotion; Comments from Jeff Lichtman, marketing manager of Quaker.

  • Quaker snack aims to put lid on kids. Pollack, Judann // Crain's Chicago Business;04/12/99, Vol. 22 Issue 15, p30 

    Reports on Quaker Oats Co.'s advertising campaign for its Chewy Graham Slam brand of granola bar in the United States. Theme of the campaign; Taglines; Changes in the company's advertising strategy.

  • Cap'n Crunch: `Ahoy, Adults!'. Thompson, Stephanie // Adweek Midwest Edition;01/11/99, Vol. 40 Issue 2, p6 

    Reports on the television and print campaign launched by Quaker Oats for its Cap'n Crunch cereal brand. Features of the advertising campaign aimed at adults; Message conveyed by the print advertisements to consumers; Sales record of Cap'n Crunch for the year ending November 29, 1998 according...

  • Hey Mike! Meet Marli. Hume, Scott // Adweek Eastern Edition;1/19/1998, Vol. 39 Issue 3, p4 

    Reports on Quaker Oats Co.'s selection of four-year-old Marli Brianna Hughes from Tampa, Florida to star in Quaker's television advertisement spot `Mikey.'

  • Hey Mikey! Meet Marli. Hume, Scott // Adweek Western Edition;01/19/98, Vol. 48 Issue 3, p51 

    Describes the television commercial of Quaker Oats' Life cereal. Brief information on the Mikey commercial; Background information on the commercial featuring Marli Brianna Hughes.

  • Quaker Oats Kids Cereal Gets Hot Play. Reyes, Sonia // Brandweek;05/07/2001, Vol. 42 Issue 19, p6 

    Provides information on the advertising campaign launched for the Treasure Hunt Instant Oatmeal product introduced by the Quaker Oats company. Description of the advertising campaign; Focus of the campaign; Advertising agency for the campaign.

  • Dieste Is Choice of Quaker Oats. Hill, J. Dee // Adweek Southeast Edition;04/23/2001, Vol. 22 Issue 17, p2 

    Reports on the selection of advertisisng agency Dieste & Partners to handle the Hispanic advertising account of Quaker Oats Co. Information on the advertising account review; Value of the advertising account.

  • Gatorade Energy Bars Enter NBA Lineup. Cassidy, Hilary // Brandweek;12/11/2000, Vol. 41 Issue 48, p5 

    Presents information on the marketing campaign for the Gatorade Energy Bar manufactured by Quaker Oats-owned Gatorade in the United States. Information on the partnership between Gatorade and the National Basketball Association (NBA); Nutritional contents of the snack bar; Plans of Gatorade to...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics