TITLE

Fallon's new BMW ads push speed

AUTHOR(S)
Kiley, David
PUB. DATE
August 1997
SOURCE
Adweek New England Edition;08/11/97, Vol. 34 Issue 32, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertisements for BMW of North America's image campaign created by Fallon, McElligott of Minneapolis. Highlights of the television spots; Copy for the print advertisements; Background on the BMW's account.
ACCESSION #
9708175784

 

Related Articles

  • BMW Bows Spots for 2 Classes. Baar, Aaron // Adweek Eastern Edition;10/2/2000, Vol. 41 Issue 40, p9 

    Reports on advertising agency Fallon Minneapolis' development of a campaign for automaker BMW of North America's Z3 roadster and sedans. Departure from an emotional strategy used earlier to introduce the carmaker's X5 sport utility vehicles and convertibles; Use of black-and-white photography...

  • BMW provides safe passage for a daring dove. DeSalvo // SHOOT;04/18/97, Vol. 38 Issue 16, p26 

    Focuses on the advertising campaign of the BMW of North America's BMW 3-Series convertible automobile, created by Fallon McElligott. Presentation and sequence of the commercial; Sound and visual effects; Message conveyed by the tagline; Shooting of the commercial.

  • BMW crowds into rapidly expanding luxury SUV market. Halliday, Jean // Advertising Age;1/24/2000, Vol. 71 Issue 4, p53 

    The article reports on the introduction of the X5, a sport utility vehicle (SUV) from BMW of North America in 2000. The X5 will compete with the Mercedes-Benz M-Class and the Lexus RX 300. The marketer expects to sell as many as 50,000 X5 vehicles in 2001. In 1999, carmakers sold 570,000 luxury...

  • BMW launches 7-series with 4-page 'WSJ' ad.  // Advertising Age;7/8/1996, Vol. 67 Issue 28, p30 

    This article reports that BMW of North America will launch its 1997 7-Series with a four-page advertisement from Fallon McElligott in the July 8, 1996 issue of Wall Street Journal. A similar magazine advertisement will follow and the television advertisement will air at the end of the Olympics.

  • BMW targets experience over ownership value. Freeman, Laurie // Advertising Age;5/15/2000, Vol. 71 Issue 21, p44 

    Critiques an advertising campaign by Fallon McElligot for BMW of North America. Details of the campaign, including target audience, marketing philosophy, and the establishment of a driving instruction program.

  • A license to shill. Stoll, John D. // Automotive News;1/24/2000, Vol. 74 Issue 5858, pAM22 

    Reports on the Internet advertising campaign created by Fallon McElligott for BMW of North America's BMW Z8 sports car. Marketing partnership with the James Bond movie `The World Is Not Enough.'

  • BMW, dir. Kelleher put the car in the driver's seat. DeSalvo // SHOOT;08/22/97, Vol. 38 Issue 34, p16 

    Features the television advertisement for BMW of North America Inc.'s automobiles, created by Fallon McElligott. Themes of the advertising campaign; Fallon's production staff; Research conducted by Fallon in creating the advertisements.

  • The new 5-Series surges into center of BMW's ad plans. Halliday, Jean // Advertising Age;04/29/96, Vol. 67 Issue 18, p3 

    The article reports on the replacement of BMW of North American's 3-Series with the 5-Series as the brand's badge carrier. The company will launch the automobile with national advertising campaigns on television and in newspapers. A description of the 30-second TV spot from Fallon McElligott is...

  • The new 5-Series surges into center of BMW's ad plans. Halliday, Jean // Advertising Age;4/29/1996, Vol. 67 Issue 18, p3 

    The article reports on the replacement of BMW of North American's 3-Series with the 5-Series as the brand's badge carrier. The company will launch the automobile with national advertising campaigns on television and in newspapers. A description of the 30-second TV spot from Fallon McElligott is...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics