TITLE

Vogt/Wein airs new Samsung ads

AUTHOR(S)
Jones, Sarah
PUB. DATE
August 1997
SOURCE
Adweek New England Edition;08/11/97, Vol. 34 Issue 32, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launching of Vogt/Wein's international advertising campaign touring electronics giant, Samsung's sponsorship of the Nobel Prize. Highlights of the $20 million campaign; Background on the account.
ACCESSION #
9708175783

 

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