TITLE

Twists in NBC Olympic pitch

AUTHOR(S)
McCarthy, Michael; Comiteau, Jennifer
PUB. DATE
August 1997
SOURCE
Adweek New England Edition;08/11/97, Vol. 34 Issue 32, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on NBC Sports' quest to find an agency for a high-profile Olympic advertising assignment. Agencies included in the review; Withdrawal of five agencies from contention; NBC's investment to secure broadcast rights to every Olympiad through 2008.
ACCESSION #
9708175782

 

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