Genzyme division taps McKay Fried

Gianatasio, David
August 1997
Adweek New England Edition;08/11/97, Vol. 34 Issue 32, p2
Trade Publication
Announces the acquisition of an advertising and public relations account by McKay Fried & Partners for the newly formed unit of Genzyme Corp., a biotechnology company in Cambridge, Massachusetts. Background on the account for the Genzyme Tissue Repair's Carticel surgical procedure; Plans for launching Carticel through a nationwide advertising and public relations campaign.


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