TITLE

When directors become brand stewards

AUTHOR(S)
Davies, Jim
PUB. DATE
August 1997
SOURCE
Campaign;08/08/97, Issue 32, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates how television commercial directors cooperate with advertising agency creatives and maintain a fresh approach to production. Actors as media darlings in the United Sates; Prime contenders in Great Britain; Haziness of creative parameters; Integration of writing and directing roles. INSETS: Adidas (spot by the Douglas Brothers).;Nescafe Gold Blend (spot by Derek Coutts).;Barclaaycard (spot by John Lloyd).;W.H. Smith (spot by Sid Roberson).
ACCESSION #
9708172236

 

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