Will a bolder approach at C4 please advertisers?

Reid, Alasdair
August 1997
Campaign;08/08/97, Issue 32, p12
Trade Publication
Focuses on advertisers' reaction to the phaseout of the funding formula of British television station, Channel 4. Extra 80 million British pounds that the channel's commissioning editors could spend on programming; Safety net for the channel if its share of commercial television advertising revenue fell below 14%; ITV's benefit from the formula; Investment in home-grown drama and comedy programs.


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