TITLE

Talkers play host at KCBS(TV)

AUTHOR(S)
Schlosser, Joe
PUB. DATE
July 1997
SOURCE
Broadcasting & Cable;07/21/97, Vol. 127 Issue 30, p60
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the promotional campaign launched by KCBS-TV in Los Angeles to introduce audience to its afternoon programming slate featuring shows hosted by Martha Stewart, Geraldo Rivera and Gayle King. Plans for using its new afternoon talents in often associated with music video networks; Rationale behind the promotional strategy; Background on the afternoon programming slate.
ACCESSION #
9707312124

 

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