TITLE

Picking the perfect spokesperson

AUTHOR(S)
Shell, Adam
PUB. DATE
August 1996
SOURCE
Public Relations Tactics;Aug96, Vol. 3 Issue 8, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers tips on selecting a public relations personnel. Finding someone with a passion to communicate; Choosing a confident spokesperson; Avoiding people who mistrust or dislike the media.
ACCESSION #
9707311079

 

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