TITLE

Cosmetic seduction

PUB. DATE
July 1997
SOURCE
Advertising Age;7/21/1997, Vol. 68 Issue 29, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a photograph from the advertising campaign for Maybelline's Velvet Crush cosmetics line, which was designed by Gotham, New York.
ACCESSION #
9707291274

 

Related Articles

  • found art.  // Advertising Age;6/21/1999, Vol. 70 Issue 26, p52 

    This article describes the advertising campaign created by Gotham for Maybelline. Maybelline gives a new meaning to edgy creative in the campaign, breaking in July 1999 issues of Jane, Mademoiselle, Seventeen and Teen. The spreads and instore displays promote Maybelline's Cosmic Edge collection,...

  • Redken will return to TV via new agency Gotham. Petrecca, Laura // Advertising Age;1/5/1998, Vol. 69 Issue 1, p2 

    Informs that Redken has hired Gotham, New York, as its advertising agency and is preparing to air its first television advertising in more than one year. Amount Redken spent on advertising in 1996; Competition from other salon haircare marketers; Gotham's plans for Redken.

  • Maybelline lipstick line takes on Revlon entry. Petrecca, Laura // Advertising Age;3/29/1999, Vol. 70 Issue 13, p8 

    This article reports on an advertising campaign for Hydra Time lip color launched by Maybelline on March 29, 1999. Gotham President Sheri Baron said the new line provides consumers with the rare pairing of both moisture and long-lasting color. The advertising features long-time Maybelline models...

  • Gotham gathers interactive under Hinkaty. Gilbert, Jennifer // Advertising Age;7/31/2000, Vol. 71 Issue 32, p42 

    The article reports on the establishment of an interactive division for the advertising agency, Gotham in the United States. Christopher Hinkaty was promoted to the position of interactive services director. The company has announced the development of advertisements for America Online and a Web...

  • Expressing all about Eva.  // Advertising Age;9/29/1997, Vol. 68 Issue 39, p4 

    This article reports that Maybelline is spending $9 million on a television advertising campaign in 1997. The advertising campaign is created by Gotham, New York, which features new Maybelline model Eva Herzigova speaking for the introduced Volum' Express Mascara.

  • Maybelline packs up for Lintas. Levin, G.; Fahey, A. // Advertising Age;10/29/90, Vol. 61 Issue 45, p20 

    Stresses how the new owners of Maybelline plan to reduce the cosmetics company's reliance on promotions and update its image as a more contemporary, upscale brand. The company, acquired by Wasserstein Perella Management Partners from Schering-Plough Corp. in July, last week named Lintas:New...

  • .. Sloan, P. // Advertising Age;9/9/91, Vol. 62 Issue 37, p4 

    Reports that Maybelline is dropping alternative media in a new $50 million ad campaign to solidify its image with a more mainstream target audience. The campaign, themed `Maybe she's born with it. Maybe it's Maybelline,' will play solely in national fashion, teen and women's service magazines...

  • Maybelline reports added sales, product vitality.  // DCI;Nov95, Vol. 157 Issue 5, p8 

    Reports on Maybelline Inc.'s plan to expand its Revitalizing brand of products targeted at consumers in the 35 and above age bracket. Financial performance in the third quarter of 1995; Products added to the Revitalizing product line.

  • Maybelline.  // DCI;Jan1996, Vol. 158 Issue 1, p87 

    Looks at announcements made at a Maybelline press party. Where party was held; Introduction of supermodel; Additions to revitalizing brand; Further information.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics