Tiger Woods stars in U.K. AmEx campaign

July 1997
Advertising Age;7/21/1997, Vol. 68 Issue 29, p33
Trade Publication
Reports that American Express Co. plans to release an advertising campaign timed, with the 1997 British Open in Troon, Scotland, which features 1997 Masters champion Tiger Woods. Advertising agency Ogilvy & Mather Worldwide.


Related Articles

  • Fore! Amex signs Tiger Woods as spokesman. Coulton, Antoinette // American Banker;5/20/1997, Vol. 162 Issue 96, p1 

    Reports on American Express Co.'s signing of golf star player Tiger Woods as spokesman. Companies that have inked deals with Woods; Terms of the arrangement; Woods' exclusive use of American Express cards for personal and business expenses.

  • Tiger Woods signs five-year endorsement deal with American Express.  // Jet;06/09/97, Vol. 92 Issue 3, p34 

    Announces that athlete Tiger Woods, winner of the Byron Nelson Classic, signs a five-year endorsement deal with American Express. Comments from Woods; The amount of a donation to the Tiger Woods Foundation as part of the deal with American Express; What the endorsement deals with Nike and...

  • DIRECT CHOICE/AMERICAN EXPRESS. Wylie, Adam // Marketing (00253650);11/23/2000, p22 

    Reports on American Express' sponsorship of the trip of golf player Tiger Woods for a limited-audience event at Hyde Park in London, England in October 2000. Webcast of the whole event with follow-up highlights; Move viewed as a good example of building a brand culture.

  • Tiger Woods: New Tricks for Nike. Feitelberg, Rosemary // WWD: Women's Wear Daily;2/2/2001, Vol. 181 Issue 23, p19 

    Focuses on apparel and footwear maker Nike's advertising campaign featuring professional golfer Tiger Woods. Description of the television ads; Advertising agency of record which handled the campaign; Online advertising.

  • Buick Puts a Tiger in Its Tank. Irwin, Tanya // Adweek Midwest Edition;12/20/99, Vol. 40 Issue 51, p8 

    Focuses on the advertising campaign of Buick, a division of General Motors. Information on Buick's agreement with golfer Tiger Woods; Description of the campaign; Advertising spending of Buick.

  • Nike Dad's Day salute features Tiger's father.  // Advertising Age;6/9/1997, Vol. 68 Issue 23, p4 

    Notes that Nike's next advertising starring Tiger Woods has Woods saluting his father, Earl, and will air during coverage of the U.S. Open.

  • A big wood.  // Crain's New York Business;05/26/97, Vol. 13 Issue 21, p54 

    Reports that golfer Tiger Woods signed a sponsorship agreement with the American Express Company. Reference to other companies interested in sponsoring Woods.

  • Tiger swings for the green. Lefton, Terry // Brandweek;05/19/97, Vol. 38 Issue 20, p1 

    Announces that American Express (AmEx) has signed professional African-American golfer Tiger Woods to a $5 million endorsement contract. AmEx's rival in the contract offer to Woods; Outline of the endorsement package; Total value of the contract; What persuaded Woods to accept AmEx's offer. ...

  • Dad joins Tiger Woods in ads.  // Advertising Age;9/15/1997, Vol. 68 Issue 37, p69 

    Presents four images from the television advertising campaign of American Express featuring golfer Tiger Woods and his father Earl.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics