Wired for insurance

Sullivan, Steven F.
July 1997
LAN: Life Association News;Jul97, Vol. 92 Issue 7, p112
Trade Publication
Focuses on the insurance business of wirehouses or financial institutions in the United States. Licenses of 11,000 financial consultants of Merrill Lynch to sell insurance; Limited effort of wirehouses to market themselves as insurance specialists; Positioning of life insurance at Paine Webber; Fidelity Investments' do-it-yourself approach to selling insurance.


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