TITLE

Wired for insurance

AUTHOR(S)
Sullivan, Steven F.
PUB. DATE
July 1997
SOURCE
LAN: Life Association News;Jul97, Vol. 92 Issue 7, p112
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the insurance business of wirehouses or financial institutions in the United States. Licenses of 11,000 financial consultants of Merrill Lynch to sell insurance; Limited effort of wirehouses to market themselves as insurance specialists; Positioning of life insurance at Paine Webber; Fidelity Investments' do-it-yourself approach to selling insurance.
ACCESSION #
9707244702

 

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