Buick seeks turnaround by fighting craze for sport-utes

Jackson, Kathy
July 1997
Automotive News;7/14/1997, Vol. 71 Issue 5722, p3
Trade Publication
Reports Buick's efforts to increase its market share in the face of consumer enthusiasm for sport utility vehicles. New Buick Century model for 1997; Development of fresh advertising campaign; Consideration of demographics.


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