IBM takes on the field

Kosnett, Jeffrey R.
July 1997
LAN: Life Association News;Jul97, Vol. 92 Issue 7, p42
Trade Publication
Discloses IBM Corp.'s effort to bankroll a book about the future directions of the global insurance industry in the 21st century in collaboration with the British newsmagazine `The Economist.' Prediction of the reduction of the usefulness of travel agents with the advent of technology; Recommendations for insurance companies to smart on alternative marketing programs.


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