Read this. It's free

Khermouch, Gerry
June 1997
Brandweek;06/16/97, Vol. 38 Issue 24, p42
Trade Publication
Focuses on the results of a survey conducted in the United States by Target Marketing & Research Company to determine how advertising influences the purchasing decisions made by consumers. Method used to conduct survey; Analysis of the findings; How the majority of American consumers responded to free sampling.


Related Articles

  • Product sampling program to reach 158 country fairs.  // Marketing News;1/6/1984, Vol. 18 Issue 1, p21 

    The article focuses on the product sampling program offered by Target Marketing & Research Inc. that will allow marketers to have their products sampled at 158 country fairs in the U.S. in 1984. According to Target Marketing president Vernon Dempsey, country fairs have recently emerged as an...

  • A test of the stability of the CETSCALE, a measure of consumers' ethnocentric tendencies. Nielsen, James A.; Spence, Mark T. // Journal of Marketing Theory & Practice;Fall97, Vol. 5 Issue 4, p68 

    Investigates the stability of the consumers' ethnocentric tendencies scale (CETSCALE) in measuring a proclivity to prefer products made domestically over those of foreign origin in South Carolina. Survey of random sample by phone; Factors that cause systematic differences in scores.

  • Consumer Sentiment Index Rose in Oct. Siegel, Gary E. // Bond Buyer;11/3/2003, Vol. 346 Issue 31753, p2 

    Reports on the increase in the University of Michigan's final October consumer sentiment index.

  • Does Country of Origin Transfer Between Brands? Mittal, Vikas; Tsiros, Michael // Advances in Consumer Research;1995, Vol. 22 Issue 1, p292 

    Using theories of categorization and anchoring and adjustment, this article examines the effect of country of origin of one brand on another brand between contiguously presented brands. Results show moderate support for the effect of country of origin of a contiguously presented brand (reference...

  • Breakdown and Dissolution of Person-Brand Relationships. Fajer, Mary T.; Schouten, John W. // Advances in Consumer Research;1995, Vol. 22 Issue 1, p663 

    This theoretical paper examines several models of the dissolution of interpersonal relationships and explores their relevance to the context of person-brand relationships. From a grounding in interpersonal relationship theory we propose several integrative models to guide discussion and research...

  • Data shed green light on market. Dagnoli, J. // Advertising Age;2/24/1992, Vol. 63 Issue 8, p41 

    Reports that the Council on Economic Priorities has developed a database to help environmentally concerned consumers, investors, ad agencies and researchers `differentiate between true green and green sham.' Corporate Environmental Data Clearinghouse outlines companies' environmental track...

  • Study finds information draws Internet users. Porter, Jennifer // Bank Marketing;Oct96, Vol. 28 Issue 10, p6 

    Presents the highlights of a study on Internet use by North American consumers. Finding that 97 percent of Internet users access the Web to become educated consumers; Consumers' aim of researching on new products and services; Percent of users who use the Internet for financial transactions.

  • Consumer watch.  // Discount Store News;5/11/98, Vol. 37 Issue 9, p21 

    Reports on trends in consumer behavior in the United States as of May 11, 1998. Types of advertising that have negative impact on customers; Gaining of consumer goodwill by companies that use recycled material in packaging; Increase in the number of Americans who use herbal supplements.

  • How does rental assistance influence spending behavior? Cage, Robert // Monthly Labor Review;May94, Vol. 117 Issue 5, p17 

    Analyzes the spending behavior of households receiving rental assistance. Background of government intervention in housing markets; Comparison of sociodemographic characteristics; Calculation of income elasticities and `subsidy' elasticities; Findings.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics