TITLE

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AUTHOR(S)
Khermouch, Gerry
PUB. DATE
June 1997
SOURCE
Brandweek;06/16/97, Vol. 38 Issue 24, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the results of a survey conducted in the United States by Target Marketing & Research Company to determine how advertising influences the purchasing decisions made by consumers. Method used to conduct survey; Analysis of the findings; How the majority of American consumers responded to free sampling.
ACCESSION #
9707242016

 

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