TITLE

Planners on the Web-What's the Return on a Presence in Cyberspace?

AUTHOR(S)
Opiela, Nancy; Thompson, Duane R.
PUB. DATE
June 1997
SOURCE
Journal of Financial Planning;Jun97, Vol. 10 Issue 3, p38
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article discusses on how financial planners like Chuck Jones and Norm Boone uses the World Wide Web as a tool for financial planning profession in the U.S. In 1996, a study was conducted by Nielsen Media Research Inc. shows an estimate of 24 million people in the U.S. and Canada routinely access the World Wide Web, and several business entities transact their business on line. The interest of Chuck Jones on Internet started with his son Michael who at that time completing his research paper through the Internet. Jones also commented that an ad on the web has an advantage over ads run in other places with another media. INSET: Internet regulation: Do's and don'ts for now by Duane R....
ACCESSION #
9707241644

 

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