Investing in Ziggy Stardust

June 1997
Journal of Financial Planning;Jun97, Vol. 10 Issue 3, p15
Academic Journal
This article reports that British pop rocker David Bowie is marketing investment bonds which will pay interest from royalties earned from his past songs. Prudential Insurance Co. of America has snapped up all of the bonds issued by Bowie. The return that will earned the insurance company almost eight percent on its ten-year bonds is tied to Bowie's 25 albums recorded over three decades.


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