TITLE

Delia's catalog aggressively courting Generation Y

AUTHOR(S)
Parr, Karen
PUB. DATE
July 1997
SOURCE
WWD: Women's Wear Daily;7/3/1997, Vol. 174 Issue 3, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on junior catalog retailer, Delia's focus on the Generation Y market. Demographic profile of the Generation Y market; Factors that contribute to the company's growth; Shipment of customer orders from a new fulfillment center in Hanover, Pennsylvania.
ACCESSION #
9707205665

 

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