TITLE

Bird business

AUTHOR(S)
Hayes, Tom
PUB. DATE
June 1997
SOURCE
Indiana Business Magazine;Jun97, Vol. 41 Issue 6, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the selection of Larry Bird as the head coach for the Indiana Pacers. Popularity in business and basketball; Increase in demand for memorabilia; Loyalty of fans.
ACCESSION #
9707026120

 

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