Seeking quality, juicer squeezes out franchisees

Plotkin, Hal
July 1997
Inc.;Jul97, Vol. 19 Issue 10, p25
Looks at Jamba Juice Inc., maker of fruit-juice smoothies. Its corporate goals; Strategy; Dangers of competition; Comments from founder Kirk Perron; How Perron moved away from franchises and into company-owned stores; Where he got the capital; The role of Technology Venture Investors; The quality of Jamba products; The financial muscle wielded by Jamba in 1997.


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