Top of the POPs

Krakowka, Lisa
June 1997
Marketing Tools;Jun97, Vol. 4 Issue 5, p9
Trade Publication
Highlights the findings of the `P-O-P Trends '97' survey on the influence of retailers in point-of-purchase (POP) display decisions. Shift in authority from merchandisers to retailers; Impact of market competition; Retailers' search for displays that work harder to educate the consumer; Materials for constructing displays; Customization of displays for each individual retailer chain.


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