TITLE

Nick.com banks on fun, cross-promotions

AUTHOR(S)
Galetto, Mike
PUB. DATE
June 1997
SOURCE
Electronic Media;06/09/97, Vol. 16 Issue 24, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Nickelodeon has extended its kids entertainment franchise with the introduction of its Web site and a retooling of its two-year-old area on America Online. Example of media company cross-promotion on the Internet; Tie-in areas; Internet competitors.
ACCESSION #
9706265751

 

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