TITLE

GRiP It system tracks promos

AUTHOR(S)
Lafayette, Jon
PUB. DATE
April 1997
SOURCE
Electronic Media;04/21/97, Vol. 16 Issue 17, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features the computer software GRiP It developed by George Feldman, president of Effective Media Services, for making promotions much more efficient and effective. Ability of the software to put the right spots in the right time slots and to organize the stations promotional efforts; Benefits of the software to promotion managers and station promotion managers.
ACCESSION #
9706265504

 

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