TITLE

USA clears daytime slate for make-goods

AUTHOR(S)
Ross, Chuck
PUB. DATE
June 1997
SOURCE
Advertising Age;6/16/1997, Vol. 68 Issue 24, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses plans by USA Network to remove all its daytime advertising inventory off the market for the second and third quarter in 1997 to accommodate make-goods for advertisers. The removal of remaining available time from sales; The underdelivery of the network; The USA problems as surprising to most agency executives.
ACCESSION #
9706246696

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics