`Enjoy the ride'? Nissan does; dealers don't

Washington, Frank S.
April 1997
Automotive News;4/21/1997, Vol. 71 Issue 5709, p18
Trade Publication
Reports on criticisms launched against Nissan Motor Corp. U.S.A.'s `Life Is a Journey. Enjoy the Ride' brand campaign. Nissan's aim of changing its product image; Shift in Nissan Sentra production from Tennessee to Mexico assembly plants; Press coverage's implication that Nissan's brand campaign has failed to boost car sales; Nissan's plan to introduce its new Altima model in summer 1997.


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