Current approaches impede execution

May 1997
Progressive Grocer;May97, Vol. 76 Issue 5, p10A
Trade Publication
Deals with the problems encountered by grocery retailers in implementing category management. Comments of some people from the grocery industry about the efficient consumer response (ECR) in relation to category management; Statement of Tom Compernolle of Ernst and Young about the ECR guidelines; Illustrations of the gap between the prescribed approach and the actual practice. INSET: About the guidelines..


Related Articles

  • The Secret Marketer.  // Marketing Week;11/18/2010, Vol. 33 Issue 47, p15 

    The article reports on the author's views related to marketing and his multi-tasking job while working in the grocery industry in Great Britain.

  • Current methods yields mixed results.  // Progressive Grocer;May97, Vol. 76 Issue 5, p14A 

    Provides information about the results of the survey on the kind of category management implemented by grocery retailers. Comments of some respondents about category management; Statement of William Antoskiewicz of Ernst and Young about category planning for retailers; Views of the respondents...

  • One size does not fit all.  // Progressive Grocer;May97, Vol. 76 Issue 5, p16A 

    Focuses on the idea that implementation of category management needs to be evolutionary and proven to reap its full benefits. Several possible explanations on why only nine percent of grocery retailers have executed category management in conformity with the efficient consumer response (ECR)...

  • Food Lion offering free groceries.  // Supermarket News Expert Blog;7/16/2014, p9 

    The article reports that Salisbury, North Carolina-based Food Lion has launched a promotional campaign offering free groceries worth 100 dollars to one customer per store everyday through July 29, 2014.

  • Category management can work--really. Untracht, Robert J. // Progressive Grocer;May97, Vol. 76 Issue 5, p5A 

    Provides information about the survey conducted in 1997 to get the facts on the state of category management in groceries in United States. Methods used in gathering data; Findings of the study as analyzed by a team of Ernst and Young professionals; Conclusion about the state of category...

  • Current execution lacks consumer focus.  // Progressive Grocer;May97, Vol. 76 Issue 5, p6A 

    Provides information on the survey that exposed a central shortcoming in the category management practices implemented by grocery retailers in United States. Comments of Win Weber, president of Winston Weber and Associates regarding the focus of the retailers; Concerns of the respondents which...

  • Current practices hinder potential benefits.  // Progressive Grocer;May97, Vol. 76 Issue 5, p8A 

    Provides information on the survey wherein retailers are taking wide liberties with the efficient consumer response (ECR) in relation to category management. Results of the survey; Comments of Ernst and Young, an integrated professional firm serving the retail industry about the importance of...

  • The roadmap to effective category management.  // Progressive Grocer;May97, Vol. 76 Issue 5, p19A 

    Provides information about the recommended approach in category management. Three phases of the approach; Three key principles that must be sustained by grocery retailers for a successful category management; Outlines of the recommended approach and discussion of the key principles of category...

  • Global Groceries. Noyes, Gretchen // Appleseeds;Nov2001, Vol. 4 Issue 3, p18 

    Presents groceries piled together in supermarket displays. Transport of the products by the use of pickup trucks; Packages of the products; Delivery of the products to the supermarkets.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics