TITLE

Current practices hinder potential benefits

PUB. DATE
May 1997
SOURCE
Progressive Grocer;May97, Vol. 76 Issue 5, p8A
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the survey wherein retailers are taking wide liberties with the efficient consumer response (ECR) in relation to category management. Results of the survey; Comments of Ernst and Young, an integrated professional firm serving the retail industry about the importance of category management in grocery retailing if properly implemented; Fundamentals where the benefits-driven method of retailers rests; More. INSET: Benefits have been oversold..
ACCESSION #
9706222825

 

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