Current practices hinder potential benefits

May 1997
Progressive Grocer;May97, Vol. 76 Issue 5, p8A
Trade Publication
Provides information on the survey wherein retailers are taking wide liberties with the efficient consumer response (ECR) in relation to category management. Results of the survey; Comments of Ernst and Young, an integrated professional firm serving the retail industry about the importance of category management in grocery retailing if properly implemented; Fundamentals where the benefits-driven method of retailers rests; More. INSET: Benefits have been oversold..


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