Wal-Mart goes the extra mile

Radice, Carol
May 1997
Progressive Grocer;May97, Vol. 76 Issue 5, p176
Trade Publication
Focuses on the aggressive pharmacy program used by the food and drug combo owned by Kroger in Steamboat Springs, Colorado to attract vacationers and locals to buy in the store. How the program works; Comments of some personnel about the response of consumers to the program.


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