Wired world

Dorgan, Tim
May 1997
Progressive Grocer;May97, Vol. 76 Issue 5, p139
Trade Publication
Provides information about segmented-marketing spending in shopping technology. Situations that provides the basic tools necessary to optimize a marketer's return on investments (ROI); Information about the marketing strategy `9 box'; Importance of `9 box' concept in increasing the marketer's ROI; Place of electronic shopping in segmented-marketing of shopping technology.


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