TITLE

Agents for change

AUTHOR(S)
Sanchez, Paul,
PUB. DATE
February 1997
SOURCE
Communication World;Feb97, Vol. 14 Issue 3, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the role of commmunication executives in managing organizational change. Explanation and promotion of new programs and policies; Education of employees about the values and culture of the organization; Supply of information on issues that can affect the organization's performance.
ACCESSION #
9706200756

 

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