Agents for change

Sanchez, Paul,
February 1997
Communication World;Feb97, Vol. 14 Issue 3, p52
Trade Publication
Focuses on the role of commmunication executives in managing organizational change. Explanation and promotion of new programs and policies; Education of employees about the values and culture of the organization; Supply of information on issues that can affect the organization's performance.


Related Articles

  • ITORP. Lippitt, Gordon L.; This, Leslie // Training & Development Journal;Jul70, Vol. 24 Issue 7, p10 

    Examines the Implementing The Organization Renewal Process (ITORP) program. Need to lessen dissonance; Understanding of the growth potential; Development of communications.

  • Communicating Change In A Brave New Way. Davis, Alison // Public Relations Tactics;Jul2000, Vol. 7 Issue 7, p12 

    Focuses on the communication of change in organizations to employees. Effectiveness of traditional communication plans; Components of effective communication approaches; Strategies for implementing change; Communication tools. INSET: Key Principles Of The Brave New Way..

  • Communicating culture change.  // Policy & Politics;Jan2005, Vol. 33 Issue 1, p175 

    Presents the abstract of the article, "Communicating culture change," by Jennifer Waterhouse and Dianne Lewis, published in volume 6, number 3, 2004 issue of "Public Management Review".

  • Develop a Communication Strategy.  // Grovo Learning: Develop a Communication Strategy;2016, p1 

    Video length: 1 minute and 34 seconds. Good communication ensures that every person involved knows the value of the change, the change's progress, and what actions are expected of them. The video addresses the need a for solid communication strategy in order for change to be successful.

  • Communication from the Inside Out. Pearce, Terry // Executive Excellence;Dec2001, Vol. 18 Issue 12, p8 

    Discusses the significance of effective communication in relation to management of organizational change. Generation of employee loyalty through real leadership; Inspiration provided by true leaders; Acquisition of the skills of leadership communication through introspection, courage and practice.

  • Change 101: Back to Basics. Gillis, Tamara // Communication World;Apr/May99, Vol. 16 Issue 5, p28 

    Examines the need for business communicators to find their places in the organizational change cycle and make communication an integral part of change to survive. Reasons why organizations change; Agents of change in the organization; Participation of communicators in the change process; Study...

  • they said it couldn't be done. Suss, Drew // Communication World;Oct/Nov2000, Vol. 17 Issue 7, p18 

    Offers tips for communicating for faster change within organizations. Dimensions of change that need to be anticipated; Change acceleration situations; Role of leadership in change management; Lessons to be learned from the change management experience of Nordic Systems; Top ten drivers of...

  • Change Happens Twice. Mapes, James // Leadership Excellence Essentials;Apr2007, Vol. 24 Issue 4, p19 

    The author offers tips for managers on how to deal with the two parts of change. He suggests that change happens twice, first in perception and second in reality. He presents several situations that show how change occurs twice. In order to complete the two parts of change, he advises managers...

  • Embracing the emotions of brand communication. Mitchell, Alan // Marketing Week;7/19/2001, Vol. 24 Issue 23, p32 

    Discusses the pressure on advertising agencies to combine internal and external communication and make the brand's message core to the business. Views of Kevin Thompson of Marketing & Communications Agency about the importance of internal communications; Truth that people and emotions make...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics