Blockbuster-or-bust approach

Horviz, Leslie Alan
March 1997
Insight on the News;3/10/97, Vol. 13 Issue 9, p36
Reports on novelist Dean Koontz's opinion on book publishing in the United States. Koontz's doubts about the trend wherein publishers are looking for the book that soars to the top of the best-sellers list; Koontz' deal with Bantam; Publishers' development and packaging of brand names of their own. INSET: Gory allegory, by L.A.H..


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