TITLE

Small scents vie for big impact

AUTHOR(S)
J.B.F.
PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/25/1996, Vol. 172 Issue 80, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the market performance of perfumes manufactured and launched by small and less popular companies in the United States. Points of differences for competing retailers; Efforts and strategies applied by niche vendors to survive in the market.
ACCESSION #
9706103817

 

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