Organza: A matter of timing

Fine, Jenny B.
October 1996
WWD: Women's Wear Daily;10/25/1996, Vol. 172 Issue 80, p12
Trade Publication
Reports on the delay in the launching of Organza, the newest women's fragrance collection by Parfums Givenchy in the American market. Reason for the delay; Feedback about the perfume's launching in Europe; Expected date of the launching; Target market; Retail price; Projected sales.


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