TITLE

A Guide to Consumerism

AUTHOR(S)
Day, George S.; Aaker, David A.
PUB. DATE
March 1997
SOURCE
Marketing Management;Spring97, Vol. 6 Issue 1, p44
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In each issue of MARKETING MANAGEMENT we reprint an edited version of an article from one of our sister publications. This article, from the July 1970 issue of the Journal of Marketing, deals with consumerism. Day is currently at the University of Pennsylvania's Wharton School, and Aaker is at the University of California, Berkeley. "Consumer discontent is still simmering under the surface," they told MM, "but the expectations of the public about the value of government interventions have changed markedly. Many high profile issues have been subsumed by environmental concerns, so the consumerism movement is more diffused."
ACCESSION #
9706093197

 

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