TITLE

Harnessing an Unpredictable Tool

AUTHOR(S)
Oliva, Ralph A.
PUB. DATE
March 1997
SOURCE
Marketing Management;Spring97, Vol. 6 Issue 1, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the critical issues of business-to-business marketing on the Web. With the illustrations and further explanations of marketing and communications experts at leading companies like the Institute for the Study of Business Markets and its newly formed Business Marketing Web Consortium, the author tries to probe into the real utility of the Web which can get buried beneath the latest glitzy technologies and nostrums peddled by "experts" hoping to grasp pieces of corporate marketing budgets. The author has also discussed the key issues on the marketing power of the World Wide Web as well as the outstanding marketing benefits it has contributed to business marketing.
ACCESSION #
9706093178

 

Related Articles

  • Testing File Sharing's Impact on Music Album Sales in Cities. Liebowitz, Stan J. // Management Science;Apr2008, Vol. 54 Issue 4, p852 

    Using a data set including album sales, Internet penetration, and various demographic measures for 99 American cities over the period 1998-2003, this paper empirically examines the extent to which file sharing has caused the U.S. decline in sound-recording sales over that period. Also examined...

  • The Importance of Being �Clickable�: An online presence is key to being relevant. McLeod, Scott // Technology & Learning;Nov2007, Vol. 28 Issue 4, p38 

    The author reflects on his visibility in the online world. In the Internet era of information-saturated environment, he realizes that it is not enough to have good ideas or content, but to be able to find a way to be visible or to connect with other people's consciousness. He admitted that the...

  • WELCOME TO THE SECOND WORLD.  // Finweek;11/3/2011, p27 

    The article discusses various issues related to Internet connectivity in South Africa. It is stated that South Africa still lags behind many countries in terms of Internet speed. According a data provided by Ookla, South Africa ranks 4th in terms of Internet connectivity and speed in the African...

  • Usenet file sharing thrives despite losing AOL presence. Slawsky, Richard // New Orleans CityBusiness (1994 to 2008);3/14/2005, Vol. 25 Issue 36, p31 

    The article reports that Usenet file sharing thrives despite losing America Online Inc. (AOL) presence. In the early 1990s, when AOL began offering Usenet access, it drew howls from experienced users about the flood of postings from "newbies" with aol.com e-mail addresses. Despite AOL's...

  • Internap offer supports links to multiple ISPs. Greene, Tim // Network World;2/28/2005, Vol. 22 Issue 8, p14 

    The article discusses the introduction of a consulting services called Professional Services by Internap to tune up business Internet connections at sites that have links to more than one Internet service providers (ISP) as a way to boost performance of their Web applications. This offering...

  • Introduction. Benghozi, Pierre-Jean; Cave, Martin; Meiller, Yannick; Ropert, Samuel // Communications & Strategies;2012 3rd Quarter, Issue 87, p13 

    An introduction is presented in which the editor discusses various reports within the issue on topics including economic and policy implications of the Internet of Things (IoT) as a market for services, Halos networks and the role of networking standards in building the IoT.

  • Enterprises: Net gear wellspring. McGarvey, Joe // Inter@ctive Week;01/12/98, Vol. 5 Issue 1, p19 

    Looks at why traditional networking equipment makers are increasing their efforts to focus products and services on customers that provide the infrastructure for the Internet and other public networks that make up the wide area networking (WAN) market. What the attention on the service provider...

  • Terror on YouTube. Caldwell, Ingrid // Forensic Examiner;Fall2008, Vol. 17 Issue 3, p80 

    The article focuses on the terrorist presence on the World Wide Web. It states that although cyber terrorism is a real threat that needs to be handled seriously, terrorists are commonly using the Internet in acquisition of new supporters, raising funds and wage campaigns of intimidation and...

  • Why Internet metaphors matter. Johnson, Johna Till // Network World;3/27/2006, Vol. 23 Issue 12, p25 

    The article comments on the debate about the characteristics of the Internet. Proponents of universal broadband see the Internet as basic and vital as electricity or water. On the other hand, cable companies and carriers see the Internet as a giant broadcast network. Furthermore, Internet users...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics