Getting the 'Pulse' Racing

Leigh, Laurence
March 1997
Marketing Management;Spring97, Vol. 6 Issue 1, p30
The article discusses the concept of "cost center to profit center" concept as applied to entrepreneurship or business management. The author pointed out that in all types of business organizations, the common thread is the need to define the optimal organizational boundaries, with the end view: efficiency is enhanced by doing less within large organizations and more outside. The author explains the concept by illustrating as an example the case of College Enterprises Inc. a niche marketer in the field of higher education. The author further provides details on its implementation, highlighting on the inevitable obstacles that might be encountered. He has also recommended some tips that can help guide entrepreneurs looking for other opportunities to turn major organizations' cost centers into successful profit centers.


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