TITLE

A big wood

PUB. DATE
May 1997
SOURCE
Crain's New York Business;05/26/97, Vol. 13 Issue 21, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that golfer Tiger Woods signed a sponsorship agreement with the American Express Company. Reference to other companies interested in sponsoring Woods.
ACCESSION #
9706066660

 

Related Articles

  • Fore! Amex signs Tiger Woods as spokesman. Coulton, Antoinette // American Banker;5/20/1997, Vol. 162 Issue 96, p1 

    Reports on American Express Co.'s signing of golf star player Tiger Woods as spokesman. Companies that have inked deals with Woods; Terms of the arrangement; Woods' exclusive use of American Express cards for personal and business expenses.

  • Tiger Woods signs five-year endorsement deal with American Express.  // Jet;06/09/97, Vol. 92 Issue 3, p34 

    Announces that athlete Tiger Woods, winner of the Byron Nelson Classic, signs a five-year endorsement deal with American Express. Comments from Woods; The amount of a donation to the Tiger Woods Foundation as part of the deal with American Express; What the endorsement deals with Nike and...

  • DIRECT CHOICE/AMERICAN EXPRESS. Wylie, Adam // Marketing (00253650);11/23/2000, p22 

    Reports on American Express' sponsorship of the trip of golf player Tiger Woods for a limited-audience event at Hyde Park in London, England in October 2000. Webcast of the whole event with follow-up highlights; Move viewed as a good example of building a brand culture.

  • Tiger swings for the green. Lefton, Terry // Brandweek;05/19/97, Vol. 38 Issue 20, p1 

    Announces that American Express (AmEx) has signed professional African-American golfer Tiger Woods to a $5 million endorsement contract. AmEx's rival in the contract offer to Woods; Outline of the endorsement package; Total value of the contract; What persuaded Woods to accept AmEx's offer. ...

  • Tiger Woods stars in U.K. AmEx campaign.  // Advertising Age;7/21/1997, Vol. 68 Issue 29, p33 

    Reports that American Express Co. plans to release an advertising campaign timed, with the 1997 British Open in Troon, Scotland, which features 1997 Masters champion Tiger Woods. Advertising agency Ogilvy & Mather Worldwide.

  • Dad joins Tiger Woods in ads.  // Advertising Age;9/15/1997, Vol. 68 Issue 37, p69 

    Presents four images from the television advertising campaign of American Express featuring golfer Tiger Woods and his father Earl.

  • Tiger economy in jeopardy.  // Marketing (00253650);12/16/2009, p11 

    The article presents the author's view concerning the decision of golfer Tiger Woods' sponsors to drop him from their marketing plans in Great Britain. He cites two reasons for such decision which include the inexcusable alleged indiscretions against Woods as well as his actions that directly...

  • Tradition, history keeps Colonial in play. Robertson, Rob // Fort Worth Business Press;6/21/2012, Vol. 24 Issue 20, p18 

    An interview with Crowne Plaza Invitational at Colonial vice chairman Jeff Moten is presented. When asked about the progression of the tournament, he says that they started with a local-focused model with no sponsors then moved to a corporate-focused model. Moten says that they keep the...

  • BRANDED A CHEAT. Surowiecki, James // New Yorker;12/21/2009, Vol. 85 Issue 42, p52 

    The article comments upon a scandal involving alleged marital infidelity by Tiger Woods. Corporate sponsors including Nike and Accenture have emphasized Woods' discipline and control in their advertisements. That Woods' reported difficulties are so at variance with his public image, though,...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics