TITLE

Broadcasters' pitch leaves some stations wanting more

AUTHOR(S)
Ross, Chuck
PUB. DATE
June 1997
SOURCE
Advertising Age;6/2/1997, Vol. 68 Issue 22, Special Section ps16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the efforts by television stations in the U.S. to launch their own Web sites in the country. The next battleground between networks and their affiliates is likely to be the Internet. The issue is whether or not ABC, CBS, NBC and Fox will develop affiliate networks in cyberspace like the ones they have over the airwaves. Warner Bros. Online Inc. presented plans for its CityWeb service. CityWeb promises to deliver content to local TV station sites that they could not otherwise afford. It will provide stations with various templates so they can easily include local sports and other offerings in their sites. NBC will likewise launch its NBC Interactive Neighborhood site. ABC, meanwhile, is developing its service around ABCNews.com. The station's online network is expected to mix national content from ABC and Disney with a station's localized content.
ACCESSION #
9706065605

 

Related Articles

  • Stations Go 'Back' to the Future. Malone, Michael // Broadcasting & Cable;5/5/2008, Vol. 138 Issue 18, p15 

    The article discusses the testing of Backchannel's interactive television (TV) model by stations WCVB and WJAR in the U.S. WCVB is claimed to have completed the installation of the TV software and is the first station to test the program. The product has the potential to expand the TV...

  • Net Makes Interactive Move. Whitney, Daisy // Television Week;5/29/2006, Vol. 25 Issue 22, p38 

    The article reports on a deal signed by shopping channel Ultimate Shopping Network with Internet protocol television (IPTV) provider Interactive Television Networks (ITVN) to deliver the former's channel with one-screen interactive capability. The network plans to use the deal as part of its...

  • Interactive ads ready for test. Ross, Chuck // Advertising Age;4/26/1999, Vol. 70 Issue 18, p2 

    This article reports that various firms will participate in a test of interactive television commercials in the U.S slated in summer 1999. AT&T Corp., Clorox Co, Procter & Gamble Co. and Toyota Motor Sales USA are among marketers that will participate in this affair. Wink Communications, the...

  • Online:.  // CableFAX Daily;9/26/2006, Vol. 17 Issue 186, p2 

    The article presents updates on the online television broadcasting industry in the U.S. The video-on-demand channel HealthiNation has launched a broadband channel at www.healthination.com. The ABC News online video player from Disney-ABC Television Group Co. will be available for hosting on more...

  • Interactive TV's rough road. Kelly, Lindsey // Advertising Age;3/13/1995, Vol. 66 Issue 11, pS-12 

    The article focuses on the interactive television industry in the U.S. Cablevision plans to start limited commercial deployment of enhanced pay-per-view services to about 20,000 customers in the Long Island area in New York. The results of this deployment will deter- mine whether the company...

  • KETV SEES INTERNET AD DOLLARS POUR IN. Whitney, Daisy // Television Week;7/31/2006, Vol. 25 Issue 30, p64 

    The article focuses on the growth of webcast launched by the Omaha, Nebraska-based KETV station. The ABC affiliate generated about 6 million page views in June 2006, a 29 percent increase over January. The station projects that advertising revenue from its web site will rise 12 percent in 2006...

  • Stations' Weather Forecast Looks Cloudy. Malone, Michael // Broadcasting & Cable;11/30/2009, Vol. 139 Issue 44, p10 

    The article focuses on the possibility of viewers to rely more on interactive technologies in terms of weather forecasting in the U.S. It indicates that the emerging technological innovations lessens the interest of viewers to watch weather forecast in television stations. However, general...

  • BMW plans to swap iTV for online video.  // New Media Age;11/8/2007, p2 

    The article reports on the negotiation being done by BMW with Internet television (TV) service Joost to launch a channel on the platform. The talks are part of an effort to distribute content on the Internet with the hope that it will go viral. If the talks are successful, the content will be...

  • Singapore hones Razor. Frater, Patrick // Daily Variety;7/31/2008, Vol. 300 Issue 19, p5 

    The article reports on the issuance of a niche television license to Singapore Press Holdings Ltd. to launch Razor TV, an interactive Web television service, by the Media Development Authority (MDA). The license provides Razor a five-year opportunity to operate Internet Protocol TV services that...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics