TITLE

Playtex review narrowed to 2

PUB. DATE
June 1997
SOURCE
Advertising Age;6/2/1997, Vol. 68 Issue 22, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Sara Lee Corp.'s Playtex Products Corp. unit has narrowed the review on its $15 million advertising account to Grey Advertising, New York and DDB Needham Worldwide, Chicago, Illinois. The final decision is expected in mid-June 1997.
ACCESSION #
9706065555

 

Related Articles

  • Obstacle Course. Stewart, Al // Adweek Eastern Edition;8/12/2002, Vol. 43 Issue 33, p16 

    Comments on the competition between Grey and DDB in advertising agency in California. Importance of Grey lottery account in retail sales; Acquisition of advertising account by DDB after the review; Issues on the review process for advertising account in the state.

  • More shops create separate media units. Mandese, Joe; Wells, Melanie // Advertising Age;11/16/1992, Vol. 63 Issue 47, p41 

    This article reports on the move of advertising firms Grey Advertising and DDB Needham Worldwide to join other advertising agencies in creating separate media units. Grey established Media Connections, a unit offering media consulting, research, planning and buying for non-Grey clients....

  • 3 Contend for Ball Park Brands. Jensen, Trevor; McMains, Andrew // Adweek Western Edition;08/28/2000, Vol. 50 Issue 35, p4 

    Reports that advertising agencies DDB, Leo Burnett and Euro RSCG Tatham are vying for Sara Lee Corporation's Ball Parks Brands account. Incumbent advertising agency of the brand; Other Sara Lee businesses under review; Breakdown of the spending on the Ball Park account in 1999.

  • Compaq pits three against DDB. Elkin, Tobi; Petrecca, Laura // Advertising Age;2/28/2000, Vol. 71 Issue 9, p3 

    This article presents an update on the advertising agencies that are contending for the advertising account of Compaq Computer Corp. as of February 2000. Four agencies will participate in the review of Compaq Computer's $300 million account, with credentials meetings set to begin. But Y&R...

  • Grey taps Greenberger.  // Advertising Age;12/16/1991, Vol. 62 Issue 53, p28 

    Reports on the promotions and appointments of executives at several advertising agencies in the U.S. as of December 16, 1991. Grey Advertising's appointment of Steve Greenberger as vice president/director of print media; Promotion of Sharon Elliot to account director of direct marketing of DDB...

  • South East Asia: Grey Worldwide lands brief.  // Media: Asia's Media & Marketing Newspaper;7/27/2007, p47 

    The article reports that Grey Worldwide, an advertising agency, has got the account of ABC syrup which is produced by PT Heinz ABC Indonesia. It is stated that several other agencies including Lowe, DDB Inc., Perwanal Saatchi & Saatchi and local agency Caberawit Pariwara had also applied for the...

  • International accounts in review.  // Advertising Age;2/7/1994, Vol. 65 Issue 6, p39 

    The article presents a list of international advertising accounts in review. Banco do Brasil has an estimated budget of $75 million. Spanish National Lottery Organization's budget is $44 million. Agencies vying for Barilla pasta's $25 million account are TBWA, BBDO Europe and DDB Needham Europe....

  • Global Village. Wentz, Laurel // Advertising Age International;Jun2000, p8 

    Focuses on developments related to advertising agencies worldwide as of June 2000. Magazine advertisements created by DDB Needham Paris for France-based champagne company Pommery's Pop brand of champagne.

  • DDB Forms New Unit for Marketing Resources. McMains, Andrew // Adweek Eastern Edition;7/24/2000, Vol. 41 Issue 30, p4 

    Reports on New York-based advertising agency DDB Worldwide's launch of its DDB Ventures marketing division as of July 24, 2000. Company background.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics