Tiger swings for the green

Lefton, Terry
May 1997
Brandweek;05/19/97, Vol. 38 Issue 20, p1
Trade Publication
Announces that American Express (AmEx) has signed professional African-American golfer Tiger Woods to a $5 million endorsement contract. AmEx's rival in the contract offer to Woods; Outline of the endorsement package; Total value of the contract; What persuaded Woods to accept AmEx's offer. INSET: AmEx sponsor chief out..


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