TITLE

Tiger swings for the green

AUTHOR(S)
Lefton, Terry
PUB. DATE
May 1997
SOURCE
Brandweek;05/19/97, Vol. 38 Issue 20, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces that American Express (AmEx) has signed professional African-American golfer Tiger Woods to a $5 million endorsement contract. AmEx's rival in the contract offer to Woods; Outline of the endorsement package; Total value of the contract; What persuaded Woods to accept AmEx's offer. INSET: AmEx sponsor chief out..
ACCESSION #
9706060983

 

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