Bigscreens make mainstream breakout bid

Johnson, Ted; Goldner, Diane
January 1997
Variety;1/27/97, Vol. 365 Issue 12, p5
Trade Publication
Reports on large-screen movie exhibitors Imax Corp. and Iwerks Entertainment's efforts to expand into the mainstream movie exhibition business. Novelty of large-screen cinemas; Factors that limit large-screens' business operations.


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